Multi-Attribute Decision Making using Hybrid Approach based on Benefit-Cost Model for Sustainable Fashion

Multi-Attribute Decision Making (MADM) is used to select the best alternative from multi-alternatives based on multi-attribute (fashion material) and multi-criteria (sustainable fashion). Multi-alternatives are cotton, linen, silk, wool, acrylic, nylon, polyester, rayon, spandex, mixed. Multi-attributes material, texture, color, characteristic, comfort, wearability. Multi-criteria material fiber, smooth faded elastic clothing, useful long, chilly comfortable. Hybrid approaches optimal solutions needed determine choice in decision making for both producers consumers. The hybrid approach MADM Simple Rating (SMART), Multi-Factor Evaluation Process (MFEP), Multi-Object Optimization Ratio Analysis (MOORA), Additive Weighting (SAW), Weighted Product (WP). SMART MFEP Non-Benefit Cost Model while MOORA, SAW, WP a Benefit-Cost Model. experimental results show that model with rayon highest value (2.8333). selection of (2.8330). MOORA (0.2595). SAW (0.8932). (0.1285). using SMART, MFEP, sustainable fashion yields consumption production middle-class population Indonesia.